Guests choose Southfields for its family streets and Wimbledon Park, a short walk from the All England Club. We run it for you: strategic pricing, unlimited owner stays and an owner dashboard that tracks every booking and payment, for 15% of booking income (18% inc VAT).
Our story
Our team has hosted guests on Airbnb since 2016, with nearly ten years as Superhosts, more than 5,000 nights booked and an average guest rating of 4.9 out of 5.
Local knowledge, boutique-hotel standards and our own team on the ground, not a call centre. Pricing, guest care and housekeeping are handled by people who know South West London.
At a glance
Our fee
15% of booking income
18% inc VAT. Pricing, guests, housekeeping and your owner dashboard included
Owner stays
Unlimited
Block dates for yourself, family or friends whenever you need the home
Reporting
Owner dashboard
Bookings, nights booked, occupancy and earnings, month by month
Nightly price · two-bed
£160 – £335
Middle 50% of advertised prices, 27 active two-bed listings · Inside Airbnb, 17 Sep 2026
Active entire-home listings
75 in Southfields
Reviewed in the last 12 months, minimum stay 30 nights or less · Inside Airbnb, 17 Sep 2026
Main demand
Wimbledon fortnight and families
Southfields on the District line · TfL, checked 26 October 2026
What’s included
Our fee covers the day-to-day running of the home. You stay in control of the calendar and can see every booking as it happens.
Pricing
We price your home around Southfields’s calendar: Wimbledon fortnight, school holidays, family visits and weekday commuting, plus length of stay. Your own revenue manager checks the rates every day, so your calendar goes to the bookings that pay best.
Your home
Block dates for yourself, family or friends whenever you like, at no charge. Tell us your dates and we let the rest.
Reporting
See every booking, nights booked, occupancy and what you’ve earned, month by month and for the year to date.
Guests
We arrange professional photography and a rendered floor plan, write and run the listing, answer guests before and during their stay, and set up self check-in so arrivals don’t depend on anyone being there.
Housekeeping
Professional cleans and fresh linen between stays, with the home checked at every changeover and repairs arranged when something needs fixing.
Interiors
Yo’s Home, our sister company, designs and furnishes homes for letting, from a few changes to a full fit-out, so the home photographs well and earns its price.
Our fee
Charged on what the home earns, with no fixed monthly fee. A one-off set-up fee of £500 + VAT (£600 inc VAT) covers professional photography and a rendered floor plan. A minimum fee of £1,000 a year (£1,200 inc VAT) applies across our services.
Interiors work, repairs and supplies are charged separately and agreed with you first.
Full terms are set out in the management agreement before anything goes live.
Unlimited owner stays
Short-letting with us doesn’t mean giving the home up. Block the dates you need for yourself, family or friends and we let the rest.
We plan each year with you: your own dates first, short stays on the weeks that earn most, and longer company, relocation and insurer bookings around them.
We can move the home to a long let, or to Rent While You Sell if you decide to sell.
Illustration · example figures at a mid-range Southfields two-bed price (£250 a night) with 22 of 31 nights booked, before platform fees and cleaning. Not real results.
Owner dashboard
Your dashboard shows rental revenue, nights booked, occupancy, average nightly rate, our fee and what’s paid to you, month by month and for the year to date, with your statements alongside.
Dashboard shown as an illustration. Figures are examples based on Southfields market prices, not real results.
Discuss your property
How it works
We look at the home, the lease and how you use it, and set out short stays, longer stays and a long let side by side, so you can decide with the numbers in front of you.
We arrange professional photography and a rendered floor plan, and prepare the listing, pricing and housekeeping. If the interiors need work, Yo’s Home can design and furnish the home first.
We run bookings, guests and housekeeping, and you follow it all in your owner dashboard.
When demand peaks
Demand that comes from the area itself. Dates move each year, so we set prices against the local events calendar.
Wimbledon fortnight
Southfields is the usual Tube stop for the All England Club, so the Championships each summer bring strong demand for whole homes.
Wimbledon Park
Wimbledon Park, its lake and the commons nearby draw families who want room to walk and play.
Families
Families visiting relatives or relocating want a house on the Grid near local schools and the District line.
Short-let market
Advertised nightly prices for whole homes in Southfields with at least one review in the last 12 months. These are the prices hosts ask, not what guests paid, and they don’t include cleaning or platform fees.
Inside Airbnb / September 2026
Price follows size, finish, outdoor space and the walk to the station. A garden flat on a quiet road sits in a different place from a flat above the high street.
Inside Airbnb estimates nights booked from each listing's reviews and a typical stay length. Treat them as a rough guide to demand, not a forecast for your home.
Source: Inside Airbnb, London snapshot 17 September 2026 (insideairbnb.com, CC BY 4.0). Entire homes only; price shown, minimum stay 30 nights or less, at least one review in the last 12 months.
Area: listings matched to postcode sectors SW18 5, SW19 6 by reverse-geocoding their map position (postcodes.io).
Airbnb shows map positions approximately, so a few homes near the edge may be miscounted. Ranges show the middle 50%. Nights booked are modelled estimates. Checked 26 October 2026.
What works here
Guests choose on location, light and finish first. These are the parts of Southfields that draw them, and what they look for in each.
Terraced houses on the Grid suit families and Wimbledon visitors, a short walk from the station.
Homes near Replingham Road and the station suit short stays and tennis visitors.
Larger houses near Sutherland Grove and Augustus Road suit families and groups.
Homes on the Merton Road side suit longer stays and families.
Questions
Short answers. Ask us about your home for the detail.
Strategic pricing, the listing, guest messages and check-in, cleaning and linen between stays, checks at every changeover and your owner dashboard. Professional photography and a rendered floor plan are covered by a one-off set-up fee of £500 + VAT (£600 inc VAT). Interiors work through Yo’s Home is quoted separately, and a minimum fee of £1,000 a year (£1,200 inc VAT) applies across our services.
Yes. Owner stays are unlimited and free. Block the dates you want and we work bookings around them.
Through your owner dashboard: every booking, nights booked, occupancy, our fee and what’s paid to you, month by month and for the year to date.
Around Southfields’s calendar: Wimbledon fortnight, school holidays, family visits and weekday commuting, plus length of stay. Prices are reviewed through the year, not set once.
Yes. Alongside short stays we take longer bookings from companies, relocation agents and insurers, usually priced by the month.
Usually, yes. Many leases limit short lets and most residential mortgages and home policies don’t cover paying guests. We go through it with you at the assessment, before anything is listed.
Keep exploring
See Airbnb management in the neighbouring areas, or read the area guide for schools, transport and the property market.
Read the area guide →Next step
Tell us about the home and how you use it, and we’ll set short stays, longer stays and a long let side by side. Meetings by appointment at Pavilion Club, 81–83 Fulham High Street, SW6.
A plan for the year with realistic nightly prices for your home.
Book an assessment